
Photo: Punky-Bruster-Bra from http://blog.lindasonline.com/2011/09/15/buying-a-first-bra-part-1-for-parents/
I was in middle school—we called it junior high back then—when I got my first one. My mother took me shopping, after enduring weeks of insistence that I really did need one. “What do you want one of those for, honey?” she said. “You don’t even need one.”
“Yes! Yes, I do!” I said. “I’m the only girl who doesn’t have one. They all make fun of me!”
So, off we went to my mother’s favorite department store for my first bra.
I was excited; the teasing and torment were finally going to end. I was excited, that is, until I encountered Brunhilda. I have no idea if the woman’s name really was Brunhilda. The German accent I recall is probably a fabrication of my scarred mind. But there she was, standing between me and the lingerie that would deliver me from the hell of changing for gym in a locker room full of growing girls.
Brunhilda was tall. Brunhilda was big. And Brunhilda had the biggest breasts I’ve ever seen on a woman. There are lots of names for breasts. Some are cute, like “titties” and “boobies.” Some are funny. Think “chesticles” and “sweater puppies.” But this woman had jugs, each about the size of my head.
My mother introduced us, noting that Brunhilda would be fitting me for a bra. Without saying a word, Brunhilda whipped the tape measure from where it was draped around her neck and lassoed me with it. She measured under my wee bits. She measured across my wee bits. She stood and announced, “You don’t need zee bra.”
Just as she was about to point us in the direction of the undershirts, my mother worked some kind of Southern Belle voodoo on her, which consisted of dressing a tart request in a sweet gooey accent. Suddenly, training bras appeared and I could undress proudly for gym.
Our current bra problem is not mine and there is no voodoo my mother can work to make this one disappear.
The cute little bralettes and sports bras my daughter has been wearing, off and on, for some time now have a fatal flaw: they can be seen under white shirts. Because nipples can be seen under white shirts when one doesn’t wear a bra, all of my daughter’s white shirts are no longer wearable and she has a lot of white shirts.
So, we went on the hunt for flesh-tone bras, the kind that blend with your skin tone and seem to disappear under a white shirt.
My daughter has skin the color of very expensive, very fine milk chocolate. I love her skin. In winter, it glows with a warmth that belies the frigid outdoor weather. In summer, it takes on deep cinnamon hues; she looks good enough to eat.
Flesh-toned bras are the color of some mythical Caucasian woman’s skin. Though they work well enough for me, they don’t really match the skin tone of any real woman I know. Still, we white ladies don’t have to toss our white shirts when the boobies start to appear.
There are no options for budding young dark-skinned girls. I know this because I’ve looked in every conceivable place for some kind of undergarment that will enable my daughter to wear her favorite white shirts again. I’ve looked at Nordstrom, Gap Kids, Justice, Macy’s, Victoria’s Secret, Aerie, Amazon, Brasmyth and Target.
I’ve even been to Gilly Hicks—a store for girls—where “Push ‘Em Up” bras and thongs are displayed under spotlights in otherwise dark shopping environments. A virtual trip to their website was even more frightening. Again, the bras are displayed against a black background, but here they promised “perfect fit with lots of lift.
As a teacher and mother to a ten-year old daughter and a teen-age son, I’ve seen quite a few girls in the Gilly Hicks target market. The only lift any of them needed was to the mall. Aren’t’ perky breasts part and parcel of being a teen?
Lest you think young girls are going after a product marketed to women, take a peek at the GH Girls landing page, where you’ll see a disrobing man and an invitation to “become a Gilly Hicks girl.”
The message my shopping ventures delivered was loud and clear, wrapped in a package replete with hypersexualization and a side order of racism. It’s perfectly ok to acknowledge, even celebrate, my daughter’s burgeoning womanhood. She can, in fact, find any number of garments guaranteed to have her walking down Lolita lane. What she can’t have is a single article of clothing that will enable her to wear her favorite white T-shirt with the pink and grey horse on it.